Content & Training Designer

David
Bloxham

Putting users first.

I transform complex information into clear, engaging learning experiences. From eLearning modules and CPD-accredited programmes to accessible help content — I build content that reduces friction, builds confidence, and actually gets used.

20+ Years in L&D & Content
CPD Accredited Programmes
WCAG 2.1 Accessibility Lead
Measurably reduced support demand
MadCap Flare Articulate Storyline Camtasia Teachable Git Gainsight PX Power Automate AI-assisted
About me

Clarity is a design decision.

I'm a content designer with a deep specialism in training design, with over two decades spent turning legislation, product complexity, and process change into learning content that genuinely helps people.

My career at IRIS Software Group spanned front-line support, senior consulting, CPD-accredited training delivery, and a move into full content design — giving me a rare end-to-end perspective on what users actually need and why they struggle.

I believe great training isn't about dumping information — it's about structuring it so people can act on it. I bring instructional design rigour, content design sensibility, and genuine curiosity to every project.

"Known for being approachable, patient, and great at breaking down complex information — I thrive in environments where communication, teamwork, and adaptability matter."

What I bring

Training & Learning Design
Instructional Design eLearning Development CPD Accreditation Microlearning Scenario-based Learning Video-based Training
Content Design
Structured Authoring Information Architecture WCAG 2.1 Accessibility Compliance Writing Tone of Voice
Process & Collaboration
SME Collaboration Analytics & Feedback Stakeholder Engagement Version Control Documentation Governance
Portfolio

Selected work

Training Design · Onboarding

New User Onboarding Programme

Designed a structured onboarding journey for new payroll software users — combining microlearning modules, scenario-based tasks, and a progressive disclosure approach to reduce time-to-competence.

Teachable Instructional Design Microlearning
View project 02
Content Design · Help

Staffology Help Content Rebuild

End-to-end restructure of help and support documentation for a modern cloud-based payroll product, applying structured authoring and consistent language across a growing knowledge base.

MadCap Flare Structured Authoring Git
View project 03
Content Design · User Settings

OKTA & User Settings: Plain-Language Guide

Translated dense authentication and admin configuration flows into step-by-step guidance for non-technical payroll administrators — with annotated visuals, decision trees, and clear error messaging guidance.

Plain Language UX Writing Accessibility
View project 04
Training Videos · Multimedia

Walkthrough Training Video Library

Scripted, recorded, and produced a library of product walkthrough and how-to videos using Camtasia and Clipchamp — supporting varied learning styles and reducing dependency on live training.

Camtasia Clipchamp Scriptwriting Screen recording
View project 05
Writing · Thought Leadership

Articles & Thought Leadership

Authored blogs, thought-leadership pieces, and compliance articles for payroll and HR audiences — translating regulatory change into clear, confident guidance that builds user trust.

Blogs Compliance Tone of Voice
View samples 06
Training Design · CPD

CPD-Accredited Training Programmes

Designed and delivered CPD Standards Office-accredited programmes covering payroll legislation and best practice. Blended webinars, in-person sessions, and workbooks recognised for continuing professional development.

CPD Standards Office Webinar Blended Learning GoToWebinar
View project 07
Content Strategy · Accessibility

WCAG 2.1 Accessibility Audit & Action Plan

Led accessibility audits across content estates and designed action plans to embed inclusive design into ongoing workflows — ensuring all help and learning content met or exceeded WCAG 2.1 standards.

WCAG 2.1 Inclusive Design Audit Governance
View project 08
Analytics · Content Strategy

Content Performance Reporting

Used Gainsight PX analytics, support ticket trends, and learner feedback to identify content gaps, measure impact, and prioritise the content roadmap — demonstrating clear ROI on content redesign projects.

Gainsight PX Analytics Continuous Improvement
View project 09
How I work

My design process

01
Discover

Understand user needs, support trends, analytics, and SME input to identify the real problem before touching any content.

02
Define

Map learning objectives, audience personas, and scope. Decide format: module, video, help article, or blended programme.

03
Design

Structure content using instructional design principles. Storyboard, script, and prototype — testing clarity at every step.

04
Develop

Build in Articulate Storyline, MadCap Flare, Camtasia, or Teachable — applying accessibility standards and brand consistency throughout.

05
Measure

Track impact via analytics, NPS, support ticket reduction, and learner feedback. Iterate continuously to maintain relevance.

Career history

Experience

2022 – 2025
IRIS Software Ltd
Content Designer
  • Led redesign of large-scale learning and support content, transforming legacy materials into accessible, user-centred resources.
  • Delivered major payroll year-end content overhauls that measurably reduced support demand and improved user confidence.
  • Produced multimedia learning assets including video walkthroughs, scenario-based guidance, and interactive content.
  • Led WCAG 2.1 accessibility audits and action plans across the full content estate.
  • Used Gainsight PX analytics and support trends to identify gaps and prioritise content updates.
2021 – 2022
IRIS Software Ltd
Training Content Designer
  • Designed and authored a suite of online learning modules for multiple payroll products using Articulate Storyline and Rise-style layouts.
  • Developed interactive courses, assessments, and microlearning experiences to enhance learner engagement.
  • Produced targeted learning interventions based on real user behaviour and support trends.
2011 – 2021
IRIS Software Ltd
Senior Consultant
  • Designed and delivered CPD-accredited training programmes recognised by the CPD Standards Office.
  • Produced blended learning across webinars, video, and in-person delivery — consistently achieving high NPS and satisfaction scores.
  • Interpreted legislation and best practice to design accurate, compliance-aligned training content.
2005 – 2011
IRIS Software Ltd
Front Line Support
  • Provided expert guidance on complex payroll legislation to customers.
  • Documented solutions and processes to support internal knowledge sharing.
  • Identified recurring issues and contributed to content updates — building the deep subject-matter expertise that underpins all subsequent training work.
Tech stack

Tools & platforms

📚
MadCap Flare
Help authoring
🎯
Articulate Storyline
eLearning
🎓
Teachable
LMS / Hosting
🎬
Camtasia
Video production
✂️
Clipchamp
Video editing
📊
Gainsight PX
Analytics
Power Automate
Workflow
🌿
Git
Version control
🤖
Copilot / AI
AI-assisted authoring
🎥
GoToWebinar
Live training
🖥️
WebEx
Virtual delivery
📋
Microsoft 365
Office suite
Let's talk

Get in touch

Open to content design, learning design, and training development roles — freelance or permanent.